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In the same way that reviews of most consumer products have come into question over the years, iPhone reviews have begun to experience problems as well. One of the features of Apple’s online store for approved iPhone downloads is that people who have already downloaded and used the apps can write reviews and give them a rating. But gradually, questions have come up about how genuine those reviews actually are. Was it possible that reviewers were somehow being paid or influenced to write good reviews by the companies or developers who had created the apps?
In March of 2009, Jeff Bertolucci wrote an article for www.pcworld.com about the authenticity of these iPhone reviews, asking how one might have confidence that there was no “cheating” going on. The research didn’t reveal any acknowledged skewing, but Bertolucci did identify some red flags that should make people suspicious. For example, if someone consistently gives five stars to iPhone applications from one developer only, and never reviews any other type of app or gives other ratings, then it may indicate that the person was writing more to give a boost to that app than to give a genuine review.
The first big confirmation of any iPhone reviews being rigged, though, came in December of 2009, when a Chinese company named Molinker was demonstrated to have had its employees post glowing reviews of its 1000+ apps. The more good reviews an application gets, the more likely it is to be featured among the top iPhone apps and therefore be purchased and downloaded by more people. But as it turned out, over ninety percent of the reviews for Molinker apps were finally shown to be bogus. In response, Apple removed all of them from the store.
Between new federal regulations requiring disclosure of payments for writing reviews, and the ability for developers to respond to iPhone reviews with accurate information, Bertolucci still thinks it’s a good idea to let the reviewing continue at the App Store. Certainly, in the midst of a bunch of rave reviews made for hire, a couple of negative ones will stand out and make the potential user take notice. And the new regulations, instituted in December of 2009, will help to reduce reviews written for a payment, and it’s possible now that users may actually glean some accurate information from them.
Kenny Leichester is a foremost expert in the interior design industry specializing in the outdoor or patio settings using outdoor patio furniture, patio umbrellas, outdoor cushions, patio heaters, patio lighting and so on to create exquisitely beautiful layout. His work on outdoor patio furniture cushions designs and so on are widely distributed and is a regular contributor to PatioShoppers.com.
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